Impacting People, Communities, and Businesses!
Community Basketball Leagues
Sponsorship and Advertising Information
January 2009
Overview
The CBL sponsorship and advertising services delivers public relations, marketing, and advertising solutions to businesses within the United States (U.S.). The CBL has the capability to reach the audience of the U.S. communities at large, its businesses, and its sports enthusiasts. The U.S. is a sports rich community and sponsoring and/or advertising with the CBL could provide businesses with a good advertising and marketing ROI.
Why CBL?
Sponsors and advertisers will have the ability to impact people, communities, and businesses by being integrated into the CBL’s advertising, marketing, and public relations strategies. This integration will also prove to assist sponsors and advertisers with reaching “their” desired business potential and/or objectives. The CBL will attract a vast demographic of consumers by addressing their interest in basketball/sports, family entertainment, and their need for various business products and/or services.
The CBL has an array of advertising, marketing, and public relations solutions for businesses that need to effectively reach and appeal to a broad audience within the U.S. CBL advertisers and marketers will have the opportunity to interact with consumers in a very creative and personal way that has not been duplicated by any other sports organization. Whether the objective is branding, direct response, or goodwill, the CBL sponsors and advertisers can customize their advertising and marketing solutions to reach and optimize results. To get more information about the CBL’s demographic please contact info@cblhoopsusa.net.
Technology
Sponsors and advertisers of the CBL will have the opportunity to take advantage of a captive and diverse audience by using innovative ad, PR, and marketing solutions. The CBL’s ad, PR, and marketing products will give sponsors and advertisers the ability to track their image impressions and also cost-justify their CBL sponsorship and advertising investment with our pre and post season impressions report. The CBL’s cost effective sponsorship and advertising solutions will help companies with achieving their marketing objectives.
The technologies that the CBL will utilize will enable sponsors and advertisers to place rich media, as well as interactive advertising content by way of the CBL Playbook (becoming trusted advisor in your subject matter), CBL Media Guides ads, CBL TV ads, CBL Radio ads, CBL Weekly eNewsletter, CBL Street Flyers, CBL Banners, CBL Player Uniforms, CBL Arena Underwriter, CBL Referees, CBL All-Star Contest, and CBL Executive Underwriter.
CBL: Ideal Environment for Advertisers
The CBL has created a better way for sponsors and advertisers to have a unique branding opportunity that will allow them to reach a broad audience and allow them to interact with their consumer targets in a more effective and “endearing” way.
Ideal CBL sponsors and advertisers:
• Former/Current basketball pros/Fitness facilities, products and services
• Automobile products and services
• Insurance products and services
• Government/municipalities, and non-profit agencies
• Clothing/Apparel products and services
• Energy drink products
• Nutritional food products
• Health and Beauty suppliers/providers
• Telecommunications products and services
• Financial/tax/accounting services products and services
• Alcoholic beverage products
• Restaurants/Eateries
• Grocery/convenience stores
• Healthcare/medical products and services
• Educational products and services
• Wedding/entertainment/event planner services
• Jeweler products and services
• Furniture retailers
• Video and photography services
• Appliance/electronic/audio products and services
• Home repair/household services
• Entertainment/music/gaming products and services
• Professional/legal/business products and services
Sports Marketing/Results of Marketing with the CBL
The sports business industry is one of the largest and fastest growing industries in the United States. The Sports Business Journal’s annual survey estimated the sports business industry last year at $213 billion, with sponsorship ($10 billion) and advertising ($30.86 billion) representing noticeable billing within the industry. It is far more than twice the size of the U.S. auto industry and seven times the size of the movie industry on a national scale. On a national scale we estimate 9.8 to 10.8% of the population to be active sports/basketball enthusiast.
The CBL can help its sponsors and advertisers with perfecting their brand message, with perfecting their brand effectiveness, and with measuring the impact (financial and non-financial) of their sponsorship or advertising campaigns with the CBL. After each season the CBL team will conduct an in-depth brand analysis and present the findings to each sponsor and advertiser. Advertisers and marketers should understand that even in the worst of economic conditions, successful sports organizations (amateur or professional) are a draw for people in our country, and the CBL will prove to be a cost effective and synergistic way for business’s to market their products and/or services.
For any additional information concerning sponsorship and advertising with the Community Basketball Leagues (CBL) please contact us at info@cblhoopsusa.net.